Legend has it, Amuseables Mulshi Woodland Floor came to life when one of the great Wildwoods sorceress’s spells took an unexpected turn.

A flash – a crackle – a vrummm... and a spark shot down Zapperty Lightning Bolt’s staff, straight into the forest floor. Just like that, Mulshi blinked for the first time.

He’s a creative soul with the appearance of a clump of earth but the life-giving power of compost. Many a Jellycat has sat beside him and, seconds later, felt ready to face the day with a smile.