Shokz (formerly Aftershokz): Molly's! A Chic and Unique Boutique has a great selection of Shokz items in Sarasota and Online that can be shipped anywhere in the country. #1 Gift Store. Shokz specializes in bone conduction technology, and that’s key to what makes its headphones so different from other wireless headphones and earbuds. The company has a detailed guide to the technology involved here, but at its basic level, it means having transducers that sit on your cheekbone and vibrate, passing sound to your inner ear. This results in some tickling as the transducers vibrate against your cheek (although you quickly become accustomed to it), but has the big advantage of leaving your ear canal unplugged and uncovered.